iSwim
Trendsetting Aquatic Experience
a leading swimming and water sports academy.
Despite being a hub for swimming classes, iSwim lacked a distinctive brand identity. They wanted to convey the bold and unconventional vibe preferred by the younger audience while maintaining a sense of reliability and responsibility to appeal to parents. Additionally, the requirement to translate the brand into both French and Dutch added complexity to the project.
Build a fresh brand identity and dynamic website.
The design aimed to strike the delicate balance between being a fun environment for kids and a trustworthy choice for parents.
a global player in swimming and water sports education.
The collaboration between iSwim and Disruptive resulted in a transformed brand identity and a dynamic website that resonated with people of all ages. The strategic design not only boosted customer engagement and subscriptions but also facilitated the successful expansion of iSwim’s business into international markets.
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